Spotify and Giphy are ‘enhancing’ GIFs with music

Have you ever seen a musician’s GIF and heard the song in your head? You won’t have to leave things to the imagination for much longer. Spotify and Giphy have partnered to effectively give GIFs a soundtrack. Find an artist’s GIF on their official Giphy channel and you can tap a “listen on Spotify” button to visit that artist’s Spotify page. The hope, of course, is that you’ll be inspired to stream a hot new album after watching a looping animation.

A handful of artists are already using the Spotify-Giphy tie-in, including Doja Cat, The Weeknd and Nicki Minaj. You’ll find it both on the web and in Giphy’s mobile app.

This is ultimately about translating GIF views into money for artists. Stars may be more likely to share clips from their latest music videos if they know they’ll get more plays for their latest tracks. Even so, it might be helpful if a GIF gives you an earworm that won’t go away until you stream a song and get it out of your system.

Roblox deal with Sony will create (legal) in-game music experiences

Roblox is rushing to strike official music deals in the wake of a $200 million lawsuit over alleged copyright violations. TechCrunchreports that Roblox has unveiled a team-up with Sony Music that will bring more of the label’s artists to the game platform. The two will collaborate on “innovative music experiences” beyond what you’ve seen so far, including a Lil Nas X concert in November and a Zara Larsson launch party in May.

The companies didn’t say what kind of events you might expect, or when you might see them. The deal also includes a settlement with Sony.

This isn’t Roblox’s first such deal. The gaming giant reached a similar agreement with BMG in June, and Warner before that. It does represent Roblox’s largest music pact to date, however, and leaves Universal as the only heavyweight label that hasn’t signed an agreement.

Roblox might not have much choice but to keep making these arrangements. The music industry sued Roblox for allegedly doing little to stop gamers from making virtual boomboxes that stream copyrighted music. That’s not including Robloxcore and other music designed for game worlds. The developer maintains that it screens uploaded music and cracks down on violators, but that clearly hasn’t been enough for labels convinced Roblox is enabling piracy. Deals could help Roblox persuade Sony, BMG and others to call off their lawsuit, or at least soften the blow.

Riot Games releases an album of royalty-free music for Twitch streamers

Riot Games is no stranger to making music. With K/DA, the studio has one of the world’s most popular virtual bands, but it’s latest musical project is different. On Friday, Riot released Sessions: Vi, a 37-track album of instrumental beats with contributions from artists like Chromonicci and Junior State. What makes the release special is that streamers and content creators can use all the songs from Sessions: Vi for free.

Riot hopes the album and future ones like it will help ease some of the copyright headaches Twitch streamers have had to deal with for much of the past year. At the start of last June, Twitch got a “sudden influx” of DMCA takedown notices. The majority of those targeted archived broadcasts that had been up on the platform for years. The company has tried in a variety of ways to prevent more takedown notifications from coming in, but those efforts don’t seem to have addressed the problem. That’s because in May Twitch said it received another batch of approximately 1,000 individual DMCA notifications. For some streamers, those notices represent a potential ban from the service.

You can stream Sessions: Vi on Apple Music, Spotify and YouTube

Ableton Live 11: The biggest upgrades explained

Ableton announced Live 11 in mid November and now it's finally here. The latest version of its incredibly popular DAW is out of beta and available to all.
The list of new features in Live 11 is long and impressive: Comping; linked track editing;…